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Factory “AvtoVAZ” since January, 18th, 2010 has started release of new, limited version of model Lada Priora – Lada Priora Coupe. For January it is planned to exhaust about 60 new Priora in a coupe variant. Further also it is planned not to put the Coupe on a stream.

Lada Priora

The company positions new Ladu Priora Coupe as «a three-door hatchback, ideal for fans of active style of driving and for all who wishes to go by the rare and non-standard car».

As it is informed in the press release, AvtoVAZ has seriously approached to new Priora of the Coupe: specially for it it has been developed one and a half hundreds new knots and details, among which details of a body shell, doors, a roof, lateral glasses, various decorative mouldings on a body, wheel disks, rear fenders, an interior upholstery. Backs of front armchairs, as well as in the majority of a coupe, collapsible, and the framework of seats is strengthened.

Lada Priora Coupe 2010

Even prior to the beginning of release of the limited party of Lada Priora Coupe has received all necessary certified tests and some krash-tests which (so assures AvtoVAZ) have shown that new Priora of the Coupe with interest carries out all specifications existing for a car of such class in the Russian Federation.

The Lada Priora Coupe is issued in trial manufacture of AvtoVAZ where “predecessor” of a novelty – 3-doors car on the basis of model LADA 112 earlier was issued. From predecessor Priora Coupe distinguishes more comfortable interior, the powerful motor, wider set of options.

Lada Priora 2010

Lada Priora Coupe Salon

Lada Priora Coupe Salon 2010

The limited series, by the way, assumes a quite good stuffing for the Russian driver already in a base complete set. To tell the truth, in new Lada Priora Cuope the “base” set inspires respect for the Russian car – here and the air conditioner, and Parktronic, both ABS, and pillows of safety of the driver and the passenger. And still – front seat belts with the gear of a pretension and effort restriction, heating up of seats, the signalling with the central lock and an immobilizer, electric window regulators and as write in release, “many other things”.

AvtoVAZ recommends to sell Lada Priora Coupe’s car for 375 thousand roubles.

The BMW a heel and VAZ of the seventh series: what can be the general between them? The Rear wheel drive, four wheels, a front longitudinal arrangement of the engine, on it, perhaps, similarities come to an end and one distinctions begin, to speak about which it is not necessary.

Aerografia. Lada 2107.
Have decided to begin with a weather-cloth. Modestly and besides stereotyped. But bitter memoirs on the past «BMW M5» have played advantage of style and Eugene has ordered an exclusive weather-cloth on motives BMW M5. Whether It was possible to them – to judge it to you, but the car rear looks at least disputably. An another matter – aerografia. Here it it is obvious to a place: white colours have something in common with dark blue tops of icebergs, and the penguin drawn on a rear left door is so lovely that causes sincere tears in old women and children.
In style «BMW М5».
Not bad look and 16 inch wheel disks painted in white colour. It is seldom possible to meet wheels of such size on Lada 2107 model: basically owners “classic” are limited to 15 inch radius with rubber 195/50 – there is a risk further to hook wheels for arches.
Lada 2107 tuning

Lada 2107

Having glanced in interior, you will not see there a difficult cage of a framework and rigid ladles. However, they would be out of place – after all the wheelbarrow was under construction exclusively proceeding from the comfort purposes, instead of sports. For this reason the owner has approached to an interior individually and unusually enough. All interior is ornamented in a space theme which though is badly combined with icebergs, it is necessary to tell, is not less mysterious. And underlines this feeling an abundance of gauges and a wheel-steering wheel.

One more history of tuning has approached to the … we can not name it the ending: after all the owner has conceived new colour of the car and plans to put yet one useful device. After all now it not simply owner BMW or VAZ. Now it one of us. The person which progress does not come to an end, and at worst only rises on a pause.

body car

Lada salon 2107

The block 21213 (about 1,9 litres are chiseled.)
The forged piston 82,4 mm
Bent shaft of 88 mm
Camshaft ММ72 with a cutting pinion gear
Carburettor “Solecs” from 2108
The filter of zero resistance K&N
Muffler “Pro-sport”
2 piston calipers
The front double stabilizer
The rear stabilizer
Absorbers “Plaza Sport”
Springs the Horn-60mm
Disks 16 ”«League»

Exclusive weather-cloth
Optics «Pro-sport»
Rear wing Pro-Sport Perfomance
Additional bonnet latches

Seats “UNP Racer”
Wheel “Simoni Racing Sport Action”
Rugs from corrugated aluminium
Tachometre with lamp-flash “Autogauge”
Gauge OZH “Autogauge”
Temperature detector of oil “Autogauge”
Voltmeter Autogauge
The gauge of level of fuel “Autogauge”
Ampermeter “Autogauge”
The index of uncharging “Autogauge”
Additional toggle-switches
Aerografia on a ceiling and door charts
Mouldings on a pedal
Neon illumination

Head device “Panasonic CQ-C9901N”
Face-to-face acoustics “Pioneer”
Boston Acoustics GTR-10
The booster 4 channel Prology AV-470
Condenser “Prology CAP-1.5”
DVD-player Panasonic with built in 7” the monitor
GPS Navigator Pocket

The Volga car factory now is the main supplier of news to all Russian press. Still, the automobile enterprise largest in Russia has dared at dismissal almost 30 000 persons from 102 000 workers! For 780-thousand Tolyatti it is very serious figure. And one-stage dismissal of such large quantity of people can lead to very bad consequences.

Project C

And in these conditions heads “AvtoVAZ” have sounded the next anti-recessionary program – why the old program under which the state has allocated 25 billion (!) rbl. is not carried out, remains a riddle. The new program again provides credit reception. Have this time decided to be limited to more modest sum – 12 billion rbl.

Salon Lada

However besides reception of the next credit in the new program there are also other interesting points. So, “AvtoVAZ” wishes to refuse own workings out – the factory in the future does not wish to do the car on a perspective platform “C”. Instead of the «Project C» on which many counted (after all on its platform wished to do not only the sedan and a hatchback, but also rather interesting crossover and even a minivan), in Tolyatti will be limited only to statement on the model conveyor on platform Renault Logan. «Despite a serious reserve in working out of new models,« AvtoVAZ »has no possibility to finance their further working out and statement on manufacture», – admit on “AvtoVAZ”. And after all when in the beginning of year “AvtoVAZ” obtained the huge 25-milliard credit it in many respects gave under realisation of the project of it of the “future car» from the state!

Lada C-Cross

New Lada, constructed on platform Logan, should appear on sale in 2012 – then as hope on “AvtoVAZ”, market growth will begin. And, on the basis of Logan in Tolyatti can begin release at once several models. They also should compensate “classics” leaving – it should lay off in the same 2012.

Reno Logan

On new model which will be created on platform Logan, very much count and in Renault (the French company owns 25 % of actions of “AvtoVAZ”). «Renault absolutely trusts that command of heads which now works on AvtoVAZ. These people should take literally draconian measures, and we take great pain it to help, that AvtoVAZ was pulled out from this a difficult situation to which has got today. We help this command, we do literally everything because AvtoVAZ is the basic figure of our victory or defeat in Russia», – the head of Euroasian regional compartment Renault and the councillor of directors of “AvtoVAZ”  Christian Estev has declared on air of radio station “Echo Moscow”. – «For today concern” AvtoVAZ “should be reconstructed very powerfully».

Lada — mark of the cars made by  “AvtoVAZ”. Earlier “Lada” mark was used only for the cars delivered for export, and cars were made for internal consumption under mark “Zhigulis”.

The interesting facts

Under the trading name “Zhigulis” cars of family VAZ-2101 in the internal and international market were on sale. But since. A word “Zhigulis” consumers association with a word “idle” for this reason on a foreign market quickly enough the trade mark “Zhigulis” has been replaced on LADA.

Car LADA brand for many years to be the most sold in the territory of Russia. What percentage of today AVTOVAZ on Russian car market? How does the leader of the Russian automotive industry will retain their positions? What are the challenges facing service and sales network AVTOVAZ? These and other topical issues to representatives of the corporate media, the press club of the Company’s broadcasting and the press said vice president of marketing, sales and service of OAO AvtoVAZ Vladimir Kuchay.


– Vladimir, what is to date fleet of LADA in the Russian market?

– In our country, has little more than 24 million cars. Of these, the Volga automobile fleet – more than 11 million. In the structure of sales in the first half of this year we have about 44% – this is the machine, gathered at the AVTOVAZ. But in addition, annually produces approximately 250 thousand cars on the basis of our body and engine. In fact, this is another thread the main conveyor. And if you add our brand cars, which are collected in Izhevsk, Syzran, Serpukhov and Naberezhnye Chelny, Russia is on the market, we have a share to 53%. In monetary terms, our share is about 30%. It is understandable that foreign cars are more expensive than our cars. But in our country and the structure of incomes is that wealthy people are not so much. And 40% do live on the limit of subsistence.

Russian politicians and journalists from time to time there are unflattering about our products, saying: let the case in AVTOVAZ situation and good, but: Is there any sense to provide incentives and invest some money in the plant, which produces”not the best cars in the world”? If you speak this way, then, probably, in our country do not make the best airplane in the world, not the best in the world’s refrigerators and television sets. So what, close all of the company, to sell oil and purchase of these products from landfills money – European, American, Japanese? By the way, but in terms of governance, we have that – the best in the world? ..

AVTOVAZ makes its cars to consumers who can buy them. By the way, the machines for 6 thousand dollars in the world does not make any more. This 47 thousand cars a year, we sell in the developed capitalist countries. Another 47 thousand of our cars bought each year in the CIS countries. And it also confirms their relevance and competitiveness. Therefore, I believe we need to revive national pride for its automotive, search for something good, that it is. Indeed AVTOVAZ independently, without the support of the state stood in the most difficult time. We work fast. We have a stable financial situation – I think it irritated many, and in that the main reason for attacking AVTOVAZ. By the way, so we talk to Moscow every month buys more than 12 thousand cars LADA. We sell 140 thousand in Moscow every year! I think that those who spoke poorly and wrote about AVTOVAZ, much less than the buyers.

– Can you predict how to change the market share of AvtoVAZ, say, ten years? After all, it affects our future and the future of our city …

– Of course, there are predictions about the development of the share of AvtoVAZ in the Russian automotive market, but they are closed.

You understand that all these elements of competition. I can only reiterate that our task – to keep their positions. Therefore, all plans, including the””Kalina, are positive. In the next ten years in Russia is projected to the market in approximately two million two hundred thousand cars per year. We claim about one million – one million two hundred thousand of finished vehicles for the domestic market, excluding exports.

– How AVTOVAZ is going to retain their positions in the Russian market?

– Our principle remains the same: the optimal balance of price and quality. For the price, we intend to remain at the lower limit of the possible. It is quite difficult: stay on the minimum prices that the quality of the vehicle meets the consumer. On the one hand, we will focus on people with low incomes and to keep the pricing terms of the most affordable cars in the 6 thousand dollars. And on the other – with improved quality and with the introduction of new technologies will develop further and offer the consumer a car secured another level. Of course, we shall be able to world standards of quality, but our car when it should be 20 percent cheaper than counterparts from Europe, Japan, Korea and other countries.


– It is known that in a certain percentage of the sale of counterfeit parts. Will they declared war? After all, it is about reputation of our car.

– I recently said in his statement to the press that one of those parts, which are now on the market, products AVTOVAZ is 25%. And then the media went free comments about my speech. Therefore I wish to explain how in fact the case. The market of spare parts for our cars is estimated at 12-13 billion. AVTOVAZ now delivers 3.7 billion (for the domestic market – 3.1 billion of this amount). There are a number of objective reasons. Previously it was? AVTOVAZ supplies the market with almost 100% of parts, but this was as follows: all smezhniki supplying parts to the plant, and here they were distributed to the conveyors and spare parts. Today, all of our vendors produce and sell the parts individually. And you know that the cost structure of car components take up more than 60%. That is, by all objective characteristics of 60% of parts from smezhnikov comes on the market are not counterfeit. This high-quality components, certified AVTOVAZ – such as the details are supplied and the conveyor. By the way, delivering them to the market is very profitable, because the parts is more expensive than the piece that goes for a complete set of the conveyor. This means that even withdrawal from the production of some models can not affect the suppliers, because if it is economically advantageous – they certainly will provide details on the market for a particular model.

Another point – in the design of our vehicles have such details (for example, Italian engine Italian transmission in”classic”), which produce many producers in the world. These parts are interchangeable, they can buy and abroad. I mean, it is not a counterfeit product.

So it turns out that the counterfeit can be described only approximately 20% of spare parts, which are produced without permission, without legal registration rights. Unfortunately, we do not exist today, the powerful information technology to control the market. But the fight against counterfeit goods is necessary. To do this, hold a strong legal training and to include appropriate requirements in the dealership agreement, obliging dealers already on the ground to deal with these products. We need to organize a centralized supply of spare parts, creating a network of warehouses, which collected all the parts, including those that are produced by our suppliers. You need to detail, which require special conditions for the installation, and parts that affect traffic safety, there were only service network – as is done throughout the world. A retail chain should enter only the details, the installation does not require special skills, which the owner himself might change – it grills, lanterns, lights, wipers.

ATTENTION – quality and consumer properties

– How many times has increased the price of cars LADA 110 after the engine on the production volume of 1,6 l? How do you think of this sreagiruet market?

– The price of the car, the engine has increased by about 5000 rubles. But we believe that this is completely off improved consumer properties. The car has become more high-spirited, more powerful, with virtually the same fuel consumption. So a consumer, I think, will only be satisfied.

– How do you assess today the first results of the transition to a two-year warranty LADA Car?

– When in 2002 we faced a crisis of sales, then realized that not enough consider the needs and aspirations of consumers. All Western manufacturers have moved to two-to three-year warranty, but we stayed a year. We moved to a two-year warranty consciously, at the same time on AVTOVAZ work on a dramatic improvement in the quality. We understand that this is a common problem, it can not be broken. And we concluded: all”disease”of a car seen in the first five thousand kilometers, in the second year of operation of the car are less likely to break. In announcing the warranty period of two years, we, in fact, had in store for another year – until such time as the fleet of cars to double the guarantee. It happened in mid-2003. That year was, we could say,”laboratory”. And the 2004-th – have an exemplary, when the entire fleet on a biennial guarantee. I would note that we have received almost no increase in the cost of the guarantee. So, the work on quality, which was held at the plant, offset by the second year.

– Foreign manufacturers use many types of sales – in particular, on credit. What plans AVTOVAZ in this direction?

– The credit of this year will be sold to more than 250 thousand cars (from 600 thousand sold in the domestic market). For comparison: in 2002, the loan had been sold about 20 thousand cars in 2003-m – already about 150 thousand. For the plant in 2003 we also launched, in essence, a credit scheme – a program of 50”x 50”. She is popular and is working effectively.

It must be noted that there are dealers that are more than 50%, and sometimes almost 100% of cars sold through credit schemes. And in the dealership agreements AVTOVAZ strongly encourages its dealers to do it.

– What is the main challenge today in service and distribution network AVTOVAZ?

– The challenge is to create a consumer society, car owners, loyal to the manufacturer. In this sentence, from my point of view, the focus of the objective, which is put in front of the dealer network. Because at a certain advertising in certain investments, you can sell almost everything. But if a man sold a product that does not match his expectations, the manufacturer of this product, in my view, is doomed. Therefore, you need to be able to, first, to convince the buyer at the time of purchase, and secondly, during the operation to create such conditions that the man was happy with this brand, is pleased with the environment in which the vehicle is operated. And that if you want to change the brand and the producer, he realized that changing the entire infrastructure: service center, the system of credit, insurance, etc. Therefore, today’s service factory, which is responsible for, the challenge is to create an environment of operation. We must offer our customers a car and create the conditions for its operation, which largely correspond to their expectations and needs.

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